The role of the Publicist/ Marketing Manager is a crucial one for the well-being and continued success of the College Light Opera Company. It is not primarily a promotional position, however. Much of the work is repetitive on a weekly basis. Perhaps 25% of the job is spent on creative publicity and public relations technique while the remainder is spent on tried and proven ways of writing press releases, placing media advertising, running posters, and coordinating the printing of the weekly program.
The Marketing Manager functions in four areas with CLOC: media writing and advertising placement; weekly production of the theatre programs and posters and distribution of the latter; maintenance of the display bulletin boards at the theatre; public relations work at the theatre before performances; and operation of the snack bar at performances. He or she also performs a variety of related work from time to time on a non-repetitive basis. As Webmaster, he or she is responsible for updating and maintaining the CLOC website and Young Critics Circle blog during the summer season. This includes posting photos of the dress rehearsal of each show the following day and making revisions from time to time as instructed by the Producer. This work requires excellence in written communications skills, an ability to respond in a timely manner to many deadlines each week, and the creativity or showmanship involved in selling a product.
CLOC currently operates at about 90% capacity. The job of the Marketing Manager then is to keep our name in front of our current audience in an attractive and creative manner and to develop ways to fill the final 10% of the seats. It is also the function of the marketing office to aid in annual fund appeals. The ideal candidate is usually a junior or senior in college with a background in marketing writing and theatre promotion. It is imperative that the applicant has an automobile available for the season. CLOC reimburses for mileage used during the season. He or she must have working knowledge of MS Word and/or Apple Pages.
Business staff members must arrive to campus by 6:00 p.m. on June 8, 2020 and depart on by noon on Sunday August 30, 2020. The entire company is required to participate in final strike on the evening of Saturday August 29, 2020. Exceptions to these dates will be considered for students who must leave early to attend school.
The position pays room and board and a stipend. For more information, please write to: firstname.lastname@example.org.
Applications are due: February 1, 2020 by midnight!